New trend: Slow design & Living with less

New trend: Slow design & Living with less

2017 will see us redefining the way we consider design. Future consumers will seek products with a meaning and a purpose. We’ve been inspired by the idea of slowness and products that have taken a long time to make. We focus on craftsmanship, quality, details and durability. In Japan long life design is essential, which means designs produced of high quality and that are equally functional too.   Slow design fits into our set of values of living more sustainably and buying fewer things of superior quality. Our set of values is in the process of being redefined, meaning new ways of consuming will soon become apparent. In the future, we will furnish our homes in a simpler, but smarter way. Slow design and living with less have become important indicators for a better future.  

1. General Design / American Architecture Studio  - 2. Architecture by Atelier Pierre Thibault  -  3. Orlando sofa

Zero waste

An increasing number of designers recycle materials, superfluous products or waste material to either create new materials or better designs. The upcycling and reusing concept helps challenge designers to think in holistic solutions that ultimately create zero or little waste. Design duo Matteo Fogale & Laetitia de Allegri have designed a range of furniture and tableware that looks like stone, but is actually made of waste material from other products such as jeans.



Brands and companies are starting to think in new smart ways of designing and manufacturing. Customizing products, tailor-making solutions or even leasing a look from the Swedish fashion brand Filippa K have become some of the new ways to shop. In the future, we’ll be seeing products being tailored and adapted to suit individual needs and styles.


Concious Living & recycle

It is no longer enough to "green-wash" products, sustainability has become a necessity. There is an increased focus on resources, recycling and redesigning. We have become more conscious about our lifestyle choices and seek meaningful reasons behind the products we buy. Recycling and reusing is a solid first step in the right direction. The next step is to combine sustainability with a more conscious production. During London Design Beinnale 2016, designer Brodie Neil showed how recycled plastic from the sea was used in the tabletop on the table Gyro to create a terrazzo effect. 

Yves Klein blue, contrasting surfaces and mixing materials

Japanese minimalism