Gregor Korolewicz

As a designer I clearly favour simplicity but at the same time I love to excite curiosity through playful reimagination of the existing. I have a deep respect for craftsmanship and enjoy working with traditional materials that evoke the sensation of crafted goods. I want my designs to be easy to understand and use, and always aim at creating objects which will find a place in people’s everyday lives. I feel deeply rooted in the Scandinavian design tradition because it stands for everything I believe in as a designer such as contrast, simplicity, natural appeal and a gentle interplay of forms.