Behind the scenes

Come behind the camera with us and see how our 2019 universe is looking.

In our design universe, we pay tribute to the things that mean most to us – beauty and creativity, individuality and unique style – and we are pleased and proud to be able to share this with you.

Get the popcorn out, relax and enjoy a sneak peek behind the scenes of our 7-week intensive photo shoot.

Hi, my name is Lars Lyse and I’m proud to be the CEO of working along side more than 600 amazing colleagues, more than 50 talented designers from around the world and 34 of finest manufactorer teams in Europe. All with one passion in common; The love for Scandinavian Design. If you would like to know what else goes on in my world, you are welcome to take a peek inside.

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Keep your beautiful eyes open, here comes our whole story boiled down to 122 seconds.

Welcome inside