Erika Cross

Erika Cross, USA

Good design is found in the intersection between intuition and simplicity. I strive to interpret everyday objects and see them as precise compositions of clean lines, geometric forms and simple mechanical systems. When everything else is removed, all that remains is an honest expression and the starting point. The aesthetic elements are simple, clean and intuitive, and a finished design engages and involves the user to create value that lasts forever. That's good design for me.