Design: Alex Ortega. Being curious and intense, that’s the way I create, mixing concepts, discovering new ways. It’s important to know the brand, the processes and the market necessities. it’s the only way to succeed. Everything is inspiration, day-to-day is full of details, shapes and lines - we just need to find a great staring point. I think good design can not only be justified as useful or ethical or even nice, I think today a product must be able to create a link with the user.