A brand-new visual universe
Twice a year we go on photo shoots. Taking with us creative vision, wild installations and of course beautiful Scandinavian design. In connection with the launch of our collections – a spring collection and an autumn collection – our entire visual universe is given a breath of fresh air. And one common element the new looks share is the clear references to the changing Scandinavian nature.
A sneak peek behind the scenes
When we create the visual framework for a new collection, we don't do it alone. In order to achieve the very best pool of creative ideas and inspiring thoughts, it always makes sense to collaborate with others who share our vision. That’s why Uncle Grey, The Lab Cph and our talented stylist Christine Rudolph are always with us.