To celebrate 25 years of BOLIA, we’re sharing 25 UNTOLD STORIES that reveal the heart and soul behind our brand. Each story offers a surprising glimpse behind the curtain - into our culture, our people, and the quirky, creative universe we’ve built together through the years. One thing is sure. After 25 years, BOLIA is still anything but ordinary. 

Join our little joyful celebration of design, creativity, team spirit, and 25 years of BOLIA. 

    • WELCOME TO A WORLD OF DESIGN

      Did you know BOLIA is totally fur- and family friendly?

      Bring your baby, your bulldog, and even your in-laws. At BOLIA, furry friends and tiny humans are always welcome.

    Did you know Cosima is our unofficial staff uniform?

    8 out of 10 BOLIA family homes can’t live without it.

    • CHOCOLATE DREAMS

      Did you know Naomi Anwer’s chocolate brown leather Cosima broke the internet – and our visual approach?

      Now neutrals everywhere are nervously rethinking their life choices. Let’s just say beige hasn’t been the same since…

    • WHO RUN THE WORLD

      Did you know we’re mainly just powered by people – but for the record, 73% of them happen to be women?

      To be honest, your pronouns are not important - we just want to work with YOU!

    Did you know BOLIA is powered by dogs and love stories?

    From frenchies to goldens, our four-legged friends and reallife couples are all couch potatoes (never not appreciating the washable, changeable upholstery).

    • YOU DO THE MATH

      Did you know the average retail job lasts 2 years – at BOLIA it’s 7?

      Our team sticks around for the long run – many of them have been here for a quarter of a decade and aren’t going anywhere anytime soon

    Did you know Anette has hired literally everyone at BOLIA?

    She’s our legendary gatekeeper, the ultimate vibe-checker – just don’t let her near the playlist. (No ABBA, Anette. We mean it.)

    Did you know there’s always room for one more at BOLIA?

    We’re growing fast and looking for passionate people to join our crew.

    Did you know costumes are basically mandatory at BOLIA staff parties?

    At BOLIA, it’s dress-up or don’t show up

    • NO POINTY FINGERS

      Did you know you can rule the world and run a global design company typing with your index fingers only?

      Our CEO does both. Elegantly.

    Did you know Uffe our Product Manager has three cats and they’re all named Leif?

    Luckily, he’s a bit more creative when it comes to naming our design collections.

    Did you know we’re all into lasting quality, not fleeting trends?

    …..yet every girl in Marketing…

    • YES, IT’S AN ACTUAL JOB

      Did you know building clouds and giant flowers is an actual BOLIA job?

      It’s all part of the art – and the fun – behind our unique designs.

    • WE MEAN IT WHEN WE STATE, EVERY STORE IS UNIQUE

      Did you know BOLIA Ghent is a showroom with a divine history?

      Our store’s set inside a beautifully restored church – design meets tradition.

    • BOLIA LOVES PARIS

      Did you know you can find BOLIA around every Parisian corner?

      From the Marais to Montmartre – we’re bringing Danish design to the City of Light. Your next sofa is just a croissant-stroll away – oui, oui!

    Did you know our first-ever sofa, Sepia, is still in the lineup?

    When we say timeless, we mean timeless!

    • FUELED BY THE WORLD’S BEST COFFEE

      Did you know the magic hour from 8–9 AM at BOLIA HQ is fueled by La Cabra?

      It takes no less than 213 cups of coffee to kickstart our mornings and our creativity.

    Did you know that we, 25 years ago, were one of the first design companies selling online?

    It was a smart idea. Luckily the IT equipment and the look on Bolia. com also got a bit smarter.

    • A CORPORATE BREAK

      Did you know we speak Gen Z fluently on TikTok?

      Sofa drops, design hacks, and a whole lot of fun.

    Did you know Cosima once got a sweet upgrade?

    Looking just like a whipped cream cake – thanks to Danish multi-artist Frederikke Legaard, furniture has never been this tasty.

    Did you know our HQ is in Jutland? Yep, actual Jutland.

    Turns out, world-class design doesn’t need a capital address.

    Did you know our CEO is also one of our resident DJs?

    From morning tunes to afternoon vibes, Lars sets the soundtrack to our brand and our stores.

    Did you know we made a music video with Oh Land – directed by supermodel Helena Christensen in her private home in upstate New York?

    Did you know that Cosima has been cut out in wood by contemporary artist Charlie Roberts?

    Somehow, Cosima always seems to end up as centre of attention.

    • BEHIND THE SCENES OF MAKING THIS CAMPAIGN

      Did you know it takes 4 marketing girlies (and Chat GPT 5.0) to craft a genius campaign like this?

      …Best job in the world - happy birthday, BOLIA!