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FOR THE LOVE OF INSPIRATION
We have teamed up with the world-renowned branding expert Martin Lindstrøm and his team to give us a fresh perspective on our company and our business – and boy, what an inspiring ride it has been since then. From friendly company culture to love stories, from compelling storytelling to inspiring store experiences, and from customised designs to tailoring dreams.
THE MAN AND THE MUSE
Martin Lindstrøm er grundlægger og bestyrelsesformand for Lindstrom Company, et globalt firma inden for branding og kulturtransformation, der opererer i mere end 30 lande. Han har skrevet flere indflydelsesrige bøger, herunder Buyology, Brandwashed, Small Data og The Ministry of Common Sense, og har været betroet rådgiver for nogle af verdens mest ikoniske brands. Hans arbejde har indbragt ham anerkendelse fra TIME Magazine som en af verdens 100 mest indflydelsesrige personer.
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RETHINKING EVERYTHING, TOGETHER
We brought colleagues from across BOLIA together, met customers in their homes, listened, asked questions, challenged each other and filled our workshops with ideas, energy and laughter. We explored small data, chased the big ideas and discovered new ways to make every detail matter. Along the way, something new began to take shape: a new design philosophy, a new store experience, new services, a new digital universe, new ways of telling our story and new stories of love. All connected by one simple idea: Tailoring Your Dreams.
What began with a fresh look at BOLIA has grown into a new way of thinking about how we create, inspire and connect with people. At the heart of it all is Tailoring Your Dreams – the idea that your home should reflect your life, your stories and your way of living.
The journey has brought to life a series of key ideas and experiences that together shape the next chapter of BOLIA. From sharing creativity and creating more personal designs to celebrating the stories of love that unfold at home, each one adds a new layer to the BOLIA experience – from our visual universe and store concept to the way we inspire and help you tailor your dreams.
WHERE DREAMS COME TRUE
Welcome to your local BOLIA store, a place designed for more than discovering beautiful designs. It is a space created for a well-deserved pause, an inspiring experience and the quiet joy of imagining what home can become. An exclusive sanctuary where dreams are nurtured, ideas bloom, and everything is brought to life and tailored just for you.
Our Dream Makers will welcome you with a freshly brewed cup of coffee from our friends at La Cabra, while the comforting aroma gently fills the space, accompanied by the serene sounds of our curated mixtapes. Bring your family, your friends and even your dog – we’ve got a soft spot for the small four-legged cuties. Stay awhile, feel at home, and explore the new collection.
