Twice a year we go on photo shoots. Taking with us creative vision, wild installations and of course beautiful Scandinavian design. In connection with the launch of our collections – a spring collection and an autumn collection – our entire visual universe is given a breath of fresh air. And one common element the new looks share is the clear references to the changing Scandinavian nature.
But we can't do all that on our own. In order to achieve the very best pool of creative ideas and inspiring thoughts, it always makes sense to collaborate with others. That’s why Uncle Grey , The Lab Cph and our talented stylist Christine Rudolph are always with us.Read more about our creative collaborations
SS22 sneak peek
The pictures you see here on this page have been shot in the beautiful city of Puglia, Italy. While winter’s frosty weather announced its arrival in most of Europe, we headed to find sunshine and clear skies to shoot pictures of our SS22 collection, launching in March. Sign up for our newsletter here and make sure you don't miss out.