-
OUR STORY
BOLIA was born in 2000 in the heart of Aarhus, a Danish city with a strong creative background and culture. Even then, BOLIA was a very different type of company, as it was one of the first furniture companies in the world to start as an online-first company. At the same time, BOLIA held no designs in stock, as all products were made to order and crafted in Europe. That was quite a furniture revolution back in 2000, and in many ways, it still is today.
A few years later, we decided to evolve into a true design company and started teaming up with talented international designers who shared our passion for New Scandinavian Design. Since then, our collection, our concept and our people have shaped the journey that has brought us to where we are today.
-
OUR CREATIVE COMMUNITY
Our BOLIA family has grown to include over 800 passionate colleagues, more than 50 talented designers, more than 30 skilled manufacturers, and over 600 professional partners worldwide, along with valued specialists from diverse backgrounds and areas of expertise.
-
Our values are rooted in Scandinavian design traditions and the Scandinavian way of life. Honesty, trust, respect and inclusion set the foundation for how we run our business, meet our customers, and collaborate with our colleagues, designers and partners. We value a safe, healthy, non-judgemental and inspiring work environment.
-
Behind every design is a person, a story and a way of seeing the world, driven by curiosity, vulnerability and the courage to imagine something new. Something even better. That is why our designs are shaped through close creative collaborations with more than 50 talented designers from around the world.
WE ARE TAILORING DREAMS
For us, great design is all about how it makes you feel – the pieces that become part of your everyday rituals: morning coffees, quiet afternoon moments, cosy sofa snuggles and stories of love. That is why each design is crafted to shape beautiful, luxurious spaces, made to last for generations to come. Our design philosophy is a celebration of beauty, luxury, quality and longevity – deeply rooted in our love for nature, people, life and creativity. We are passionate about creating designs that are not only beautiful and long-lasting, but also awaken the senses and invite you to touch, feel and fall in love.
At the heart of our design philosophy lies longevity, serving as a fundamental principle that supports our sustainability efforts and goals. From the initial sketch to the final design, every decision is made with durability in mind, ensuring that our designs are made to last for generations.
Creativity is the heartbeat of everything we do. It’s where ideas begin, where dreams take shape, where magic happens and our culture and stores come to life.
We nurture imagination with boundless energy and an ever-growing curiosity for what’s possible. Creativity is our superpower and it truly comes alive through inspiring collaborations with bold, like-minded creatives across design, architecture, gastronomy, music, sustainability, art and beyond.
Explore our creative collabs
POWER TO THE PEOPLE
Everyone at BOLIA has an important voice. We believe the best ideas come when people feel safe, valued and inspired. Guided by our core values – people, quality and creativity – we build a culture where imagination drives change, collaboration feels natural and quality is present in everything we do. Our workspace is designed with open lounge areas, creative corners and a work café where conversations flow as easily as coffee. It is a place that feels flexible, welcoming and alive – supporting the individuality of everyone who works here.
Our foundation is built on the values of people, creativity and quality. Together, they shape a culture where everyone is encouraged to collaborate, creativity opens new perspectives, and quality inspires us to always aim higher.
-
PEOPLE
We believe that great design starts with great people. People are at the heart of everything we do. Every design, every idea and every success begins with the people behind it. We believe in openness, trust and respect, creating a culture where every voice matters and where we work with a clear mindset of Power to the People.
By sharing knowledge, embracing different perspectives and learning from one another, we grow stronger together. This is how we collaborate with colleagues, designers, partners and customers across the world – always putting people first. -
CREATIVITY
Creativity is how we see the world. It starts with curiosity, grows through collaboration and comes to life by challenging the familiar. We believe the strongest ideas are born when different perspectives meet and imagination is given room to grow.
At the same time, we believe in keeping it simple. Creativity is not about adding more, but about removing the unnecessary and letting the essential stand out. It is found in the materials we choose, the forms we develop and the way we bring different perspectives together to create something meaningful. -
QUALITY
Quality is a promise we make every day. From the very first sketch to the final crafted detail, every decision is guided by care, precision and longevity. We believe true quality is measured not only by how something looks, but by how it performs, feels and lasts over time.
By learning, adapting and improving along the way, we strengthen both what we create and how we work together. For us, quality is not only about the final result, but about the dedication, responsibility and continuous refinement that shape everything we create.
A RESPECTFUL AND INCLUSIVE WORKPLACE
Our colleagues across all markets are invited to share their personal feedback and ideas through our regular BOLIA People & Culture surveys, and we are proud that our latest 2026 results place us amongst the best-performing companies in the world and confirm our ambition to be a respectful and inclusive workplace.
Selected highlights from our Diversity, Equity and Inclusion survey:
We collaborate across roles, backgrounds and generations, bringing together young talent and experienced specialists to share knowledge, challenge perspectives and create meaningful progress together.
Here you'll find a quick overview of our age and gender division, which specifically applies to our employees and does not include our external partners.
-
MEET OUR CEO
Hi, my name is Lars Lyse...
and I’m the CEO of BOLIA. I’ve had the privilege of leading our creative journey and international expansion.
Before joining BOLIA, I built my career in international retail and e-commerce across Europe, the Middle East and Asia. What inspires me every day is my passion for Scandinavian design, creativity and creating meaningful experiences for our customers.
Outside the office, I’m a music producer, mountaineer and self-proclaimed familianaire, enjoying life with my wife, our three children and our dog. After 25 years as CEO, the BOLIA universe still feels as exciting as day one – a journey I’m grateful to share with the best team by my side.
If you want to know a bit more about me and my quick ideas, you can find some of the great questions I got during a recent interview with an international design magazine.
-
1.
We open new BOLIA stores throughout the year, and no two are ever the same – each one shaped by its building and the local community around it. Always worth exploring.
-
2.
Twice a year we launch a new collection – each design takes around 18 months to go from first sketch to final piece. Because good things take time.
-
3.
At our annual BOLIA DESIGN AWARDS, we celebrate new talent – and sometimes end up turning their ideas into part of our collection. With royalties included. Naturally.
-
4.
You can stream our favourite playlists and exclusive mixtapes on Spotify and SoundCloud – because good design deserves a good soundtrack.
-
5.
Each year, we launch new BOLIA SOFA SESSIONS hosted by talented DJs and artists who know how to turn a sofa into a stage.
-
6.
Our organic coffee is created exclusively for BOLIA by the world-class roasters at La Cabra Coffee. You’re always welcome to stop by for a cup – or two.
-
7.
On an average week, we serve more than 10,000 cups of organic specialty coffee – and quite a few conversations along the way.
-
8.
Our collection is created by more than 50 designers from 19 countries – a small world of big ideas.
-
9.
Our BOLIA family includes more than 800 colleagues around the world. You’ll find us in more than 100 design stores across Europe and with 500 trusted dealers around the world. Different cities, different backgrounds, one shared passion for creativity and design.
-
10.
Our International HQ is in the heart of Aarhus, Denmark. Pop by, explore our flagship store and say hello – the coffee’s on us.
-
OUR JOURNEY TO SOMETHING BETTER
At BOLIA, we believe in change. Real change. Not the overnight kind, but the kind that grows steadily and solidly – through conscious choices, open minds, and a deep belief in new ways of thinking.
We’re on a journey to something better. Better business choices. Better options for you. For our company. Our partners. The people around us. We call ourselves radical optimists – or perhaps catalysts for change – because we truly believe the world is moving in the right direction when we dare to imagine, create new possibilities, and act together. -
For us, a better future is shaped by the choices we make every single day. The certified materials we choose. The craftsmanship we trust. The people we collaborate with. The things we say no to – and the values we stand up for. We strive for a more circular approach – designing products that live longer, adapt over time, and come full circle. Through design optimisation, component-based design, and services that support repair, renewal, and reuse, we aim to keep materials in use and out of landfills.
-
It’s about creating smarter solutions so you can love your furniture for years – and give it new life when needed. It’s about creating designs that outlast trends and generations – aimed at leaving a smaller climate impact. It’s about focusing on what matters most. Timeless design. Thoughtful materials. Durable quality – year after year.
By designing for longevity, we encourage you to buy less and choose better. And in doing so, we all play a small part in something much bigger.
This journal offers a look into our journey – the progress made, the goals ahead, and the work still to be done. All data is from our 2025 financial year, shared with honesty, curiosity, and a deep love for what we do.
JOIN OUR JOURNEY
Working with us means being part of a creative workplace where ideas are shared and collaboration feels natural. You’ll meet great colleagues, and maybe even a few friends along the way, as we grow our company and create better experiences for our customers.
As BOLIA continues to grow, so does our team. Every year, we open new design stores and welcome new colleagues into our existing stores and our international headquarters in Aarhus, Denmark.
If you can’t find the perfect role right now, sign up for our job agent and we’ll let you know as soon as a new opportunity comes along.
